Hi, I am Shashwata Biswas — Facebook Ads Expert with 8 years of hands-on experience.

I have been running Facebook and Meta Ads since 2018. Over the past 8 years, I have seen the platform go through more changes than most advertisers can keep up with — algorithm shifts, new campaign objectives, audience targeting overhauls, and a complete rethinking of how ads are delivered.

What worked in 2018 does not work anymore. The strategies, the structures, the mindset — all of it has changed. And honestly? Meta has become far more simplified and powerful than it ever was — but only if you understand how it works today, not how it worked years ago.

That gap between what people think works and what actually works in 2026 — that is exactly what I focus on.